The Brand Arkitect Framework


Bridge the gap between you and your prospect.


Besides the quality of your actual products or services, your website is one of the clearest expressions of your brand. There's a LOT to consider when planning your website. Fortunately, we have a formula for this.

Our Arkitect Framework focuses on three important aspects:

Delving deep into your Audience, understanding their needs, motivations, and behaviors to ensure customer-centric communication

Developing clear, concise, and impactful Content that aligns with your brand, demonstrates your "why", and resonates with your audience

A Strategy that merges audience insights, crafted content and your goals, creating a compelling website that drives your growth

We are here to help you develop a blueprint for success.

When we're finished working together, not only will you have a site that is your site, tailored and designed to reflect your "why", your values, your mission and vision... you'll also have a website that is highly effective in driving new clients your way.

Let’s create a plan and build the website you've been waiting for.


"There is power in your Why  because this foundational understanding helps build your brand from the inside out"

- Caleb Arkie

Your guided Journey


Using our Brand Arkitect Framework, we'll dive deep into your client's mindset.


Clarifying your website means clarifying your message. We choose your words carefully.


Now that our communications strategy is complete, we can begin Design and Layout – which is guided by our Arkitect Framework.


Once page designs are approved, and you are 100% satisfied, we build out the rest of your site.


Your new website is the foundation to your online growth. Now it’s time to turn up the heat.
Let's Build
  • Julie Wurth

    Julie Wurth

    Communications Officer, La Clinica
    Caleb creates beautiful, functional websites. He's easy to work with, a clear communicator, and full of great ideas. He's responsive, too, and we've found that we've been able to continue to rely on his engagement and care months after the launch of our website.
  • Kyle Quaid

    Kyle Quaid

    Owner, Super Clean
    I chose Arkie Media for my local business and they were terrific! I’m already showing up on google and getting calls. I felt very well taken care of. Fast turn around. Would highly recommend them to anyone!
  • Josh P.

    Josh P.

    Choosing Arkie Media was the right decision. Caleb created our Logo and also our website. I was super impressed with the creativity and vision of Arkie Media. The design process was smooth and I was impressed with the end results. Caleb's ability to turn your ideas into reality is truly a gift.
  • Jessica Parker.

    Jessica Parker.

    Partner, Assurance Accounting Group
    We really enjoyed working with Caleb. His great design ideas, coupled with his efficiency and proactive communication with our team, allowed us to launch our website quickly and successfully. I fully recommend using Arkie Media. You won't be disappointed.
  • James Taylor

    James Taylor

    Since having our logo done, we knew we would contact Arkie Media again for our website. We did and our website more than we could have hoped for. We have had compliments on it. It is by far the best site in my industry in my area which helps a lot with perceived value.
  • Tom Pike

    Tom Pike

    Owner, Jump Education
    Caleb has been such an incredibly valued member of our web design and marketing team. He has taken our business ideas and translated them beautifully and effectively to create our website. He is also super-responsive when we need him for ongoing support. I would totally recommend him to anyone needing web design/build services!
  • Elise Dixon

    Elise Dixon

    Partner, Bear Creek Pediatric Dentistry
    I'm so glad I found Arkie Media! Caleb was so great to work with, he did a complete overhaul of our old website and made it look and function so well. He was super patient with all of my requests and changes and he was really helpful in making sure things were correct and the most up to date as they could be. I highly recommend Arkie Media!
  • Trisha Foster

    Trisha Foster

    Former Program Manager, The Family Connection
    We felt like we had struck gold! Caleb was smart, a fabulous listener and was able to grasp our website vision within the first meeting! We were incredibly impressed with the professionalism, attention for detail, and communication skills. We could not be happier. We would recommend Arkie Media to anyone!
  • Tom F.

    Tom F.

    I was very impressed with them from the beginning: while scoping out the project, they listened intently to my concerns and made sure to incorporate them into the project's specs. They also made sure to check-in at various milestones. I highly recommend Arkie Media to any small (or larger) business looking to modernize and/or optimize their website.
  • Cathy Mendell

    Cathy Mendell

    Theia Financial
    Caleb is one of the most intuitive designers I've worked with. He can assess and capture the meaning and intention of our projects better than anyone I've met.

Don't build your house upon the sand.

A brand with a firm foundation, built upon a solid strategy, is destined for growth and success.

This begins with understanding your target audience.

When you understand the motivations, needs, goals, and behaviors of the people your are designing your website for, there can be power in your communication. Because your website is primarily about them – and secondarily about you or your company.

This customer-oriented strategy of communications is the bedrock of an effective website. Let us help you build upon that firm foundation.

Let's Build
Arkie Media Website Strategy