{"id":3952,"date":"2023-05-30T20:49:54","date_gmt":"2023-05-30T20:49:54","guid":{"rendered":"https:\/\/arkiemedia.com\/?post_type=project_portfolios&#038;p=3952"},"modified":"2023-05-30T21:01:16","modified_gmt":"2023-05-30T21:01:16","slug":"pediatric-dentistry-logo","status":"publish","type":"project_portfolios","link":"https:\/\/arkiemedia.com\/project_portfolios\/pediatric-dentistry-logo\/","title":{"rendered":"Pediatric Dentistry Logo"},"content":{"rendered":"<h3>Introduction<\/h3>\n<p>There&#8217;s something truly rewarding about bringing a fresh, modern spin to a brand that&#8217;s been in existence for decades. This was precisely the challenge presented to Arkie Media LLC by our client, a Florida-based dental practice that hadn&#8217;t updated its logo in many years. In this case study, we will walk you through our creative process, the turning points, and the rewarding outcome.<\/p>\n<hr \/>\n<h3>Problem<\/h3>\n<p>The existing logo of the dental practice was distinctly dated and lacked the style that would resonate with the modern aesthetic of their new facility. The design needed a facelift to reflect an ocean-themed representation fitting the Florida locale while maintaining the professional essence intrinsic to the dental practice.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3953 aligncenter\" src=\"https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/58260_156695477679552_6045833_n.jpg\" alt=\"\" width=\"626\" height=\"512\" srcset=\"https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/58260_156695477679552_6045833_n.jpg 626w, https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/58260_156695477679552_6045833_n-100x82.jpg 100w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<hr \/>\n<h3>The Process<\/h3>\n<p>The overarching goal was clear \u2013 to update the logo for a more modern, welcoming design. We were tasked with incorporating three animals from the previous logo into our initial concepts.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3954 aligncenter\" src=\"https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/v2-ingalls.jpg\" alt=\"\" width=\"427\" height=\"427\" srcset=\"https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/v2-ingalls.jpg 800w, https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/v2-ingalls-150x150.jpg 150w, https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/v2-ingalls-768x768.jpg 768w, https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/v2-ingalls-100x100.jpg 100w\" sizes=\"(max-width: 427px) 100vw, 427px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3955 aligncenter\" src=\"https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/v1-ingalls.jpg\" alt=\"\" width=\"537\" height=\"294\" srcset=\"https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/v1-ingalls.jpg 1000w, https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/v1-ingalls-768x420.jpg 768w, https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/v1-ingalls-100x55.jpg 100w, https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/v1-ingalls-862x472.jpg 862w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><\/p>\n<p>While our designs sparked enthusiasm, the client decided to embrace an entirely new direction \u2013 an ocean-inspired theme.<\/p>\n<p>We put our creative hats back on and came up with three fresh designs, each capturing the essence of the Florida locale through waves or palm trees. This new direction allowed us to focus more on the region while preserving the welcoming aspect of the dental practice.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3956 aligncenter\" src=\"https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/v3-ingalls.jpg\" alt=\"\" width=\"486\" height=\"169\" srcset=\"https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/v3-ingalls.jpg 1000w, https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/v3-ingalls-768x267.jpg 768w, https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/v3-ingalls-100x35.jpg 100w, https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/v3-ingalls-862x300.jpg 862w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3957 aligncenter\" src=\"https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/v4-ingalls.jpg\" alt=\"\" width=\"498\" height=\"133\" srcset=\"https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/v4-ingalls.jpg 1000w, https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/v4-ingalls-768x205.jpg 768w, https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/v4-ingalls-100x27.jpg 100w, https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/v4-ingalls-862x230.jpg 862w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3958 aligncenter\" src=\"https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/v5-ingalls.jpg\" alt=\"\" width=\"465\" height=\"404\" srcset=\"https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/v5-ingalls.jpg 932w, https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/v5-ingalls-768x667.jpg 768w, https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/v5-ingalls-100x87.jpg 100w, https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/v5-ingalls-862x748.jpg 862w\" sizes=\"(max-width: 465px) 100vw, 465px\" \/><\/p>\n<p>After several rounds of refinement, we struck gold. Our client fell in love with a design that perfectly represented their vision. The winning logo was a perfect marriage of modern aesthetics and a soothing oceanic theme.<\/p>\n<hr \/>\n<h3>Color<\/h3>\n<p>The final phase involved introducing a color scheme that aligned with their website. We offered three distinct variations, each catering to different applications, ensuring flexibility in various marketing collaterals.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3959\" src=\"https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/Ingalls-colors.jpg\" alt=\"\" width=\"1600\" height=\"1091\" srcset=\"https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/Ingalls-colors.jpg 1600w, https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/Ingalls-colors-768x524.jpg 768w, https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/Ingalls-colors-1536x1047.jpg 1536w, https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/Ingalls-colors-100x68.jpg 100w, https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/Ingalls-colors-862x588.jpg 862w, https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/Ingalls-colors-1200x818.jpg 1200w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<hr \/>\n<h3>Outcome<\/h3>\n<p>The logo redesign was a resounding success. We breathed new life into a decades-old brand, aligning it with their updated practice aesthetics and Florida\u2019s unique charm. The result was a thrilled client, now armed with a versatile logo that they could easily apply across all their collaterals, boosting their brand&#8217;s visual identity.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3960 aligncenter\" src=\"https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/Ingalls-Pediatric-Dentistry-Logo_DESIGN-FILE-1.jpg\" alt=\"\" width=\"608\" height=\"1120\" srcset=\"https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/Ingalls-Pediatric-Dentistry-Logo_DESIGN-FILE-1.jpg 1404w, https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/Ingalls-Pediatric-Dentistry-Logo_DESIGN-FILE-1-768x1415.jpg 768w, https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/Ingalls-Pediatric-Dentistry-Logo_DESIGN-FILE-1-834x1536.jpg 834w, https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/Ingalls-Pediatric-Dentistry-Logo_DESIGN-FILE-1-1111x2048.jpg 1111w, https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/Ingalls-Pediatric-Dentistry-Logo_DESIGN-FILE-1-100x184.jpg 100w, https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/Ingalls-Pediatric-Dentistry-Logo_DESIGN-FILE-1-862x1588.jpg 862w, https:\/\/arkiemedia.com\/wp-content\/uploads\/2023\/05\/Ingalls-Pediatric-Dentistry-Logo_DESIGN-FILE-1-1200x2211.jpg 1200w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/><\/p>\n","protected":false},"featured_media":3962,"template":"","portfolio_type":[60],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pediatric Dentistry Logo - Arkie Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arkiemedia.com\/project_portfolios\/pediatric-dentistry-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pediatric Dentistry Logo - Arkie Media\" \/>\n<meta property=\"og:description\" content=\"Introduction There&#8217;s something truly rewarding about bringing a fresh, modern ... 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